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Ariana Grande performing at Jingle Ball in Tampa, Florida in 2013

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getting ariana grande tickets

Melissa Rose from USA · CC BY 2.0 · credits

a residency tour changes the maths on tickets, mostly in your favour. here is where they actually come from, and the four ways people lose money on them.

the short answer

tickets for the eternal sunshine tour are sold through the venue's official ticketing partner — ticketmaster and axs in north america, and axs for the o2 in london. the only two safe places to buy are the official seller and the official verified-resale marketplace attached to it. everything else, including social media sellers offering to transfer a pdf, is where the money goes missing.

where tickets actually come from

a venue signs an exclusive ticketing contract, and that partner is the primary seller for every show in that building. for this run that is mostly ticketmaster in north america and axs for the o2. no other site has original inventory. every other site you will find is resale — it is selling you a ticket somebody else already bought.

resale is not automatically bad. verified resale, run by the primary seller, cancels the original barcode and reissues one in your name, so what you buy cannot also be sold to somebody else. that is the important distinction, and it is worth more than the price difference: an unverified ticket is a photograph of a barcode, and a photograph can be sold ten times.

the four ways people lose money

  1. buying a screenshot. a pdf or an image of a ticket sent over a messaging app is not a ticket. modern arena tickets rotate their barcode inside the official app precisely so a screenshot is worthless. if a seller cannot transfer through the official system, there is nothing to transfer.
  2. the sponsored search result. search any artist's name plus "tickets" and the top results are usually resale platforms bidding on the query. they are not always scams, but they are not the box office either, and their prices are not the face value. check the url against the venue's own website before entering a card.
  3. the fake presale code. presale codes come from the artist's mailing list, a fan club, or the credit card the presale is attached to. a code sold to you by a stranger is either fake or already burned.
  4. panic on announcement day. the queue does not mean the show is sold out and it does not mean prices are about to rise. on a residency routing especially, more inventory reaches the market in the weeks after an onsale than most buyers expect.

what the residency routing does to prices

this tour is 41 shows in only 11 cities — three nights in most of them, five in new york, 10 at the o2. compared with a conventional one-night-per-city trek, that is a lot more seats in each market.

for a buyer that is good news twice over. the obvious way is supply: ten nights at one venue is roughly ten times the inventory a single date would offer to the same city. the less obvious way is the shape of demand across the run — the first and last nights of a residency reliably cost more than the ones in the middle, because they attract the travelling audience. if you are flexible about which night you go, a midweek date in the middle of a residency is usually the cheapest seat in the building.

a short checklist

  • start at the venue's own website and follow its ticketing link. do not start at a search engine.
  • if you are buying resale, buy only through the primary seller's own verified-resale section.
  • check the date and the city on the ticket, not just the artist. a residency has several nights and they are easy to confuse.
  • keep the tickets in the official app rather than printing or screenshotting them.
  • if a price looks like a mistake, it is not a mistake.

questions people ask

  1. where can i buy ariana grande tickets safely?

    from the venue's official ticketing partner — ticketmaster or axs for this run — or from that partner's own verified-resale marketplace. those are the only two channels where the barcode is guaranteed to be reissued in your name.

  2. are resale tickets legitimate?

    verified resale run by the primary seller is, because the original ticket is cancelled and a new one issued to you. unverified resale — a pdf or screenshot sent privately — is not, because nothing stops the same barcode being sold repeatedly.

  3. how much do ariana grande tickets cost?

    face value varies by city, night and seat, and any specific figure quoted on a fan site is out of date the week it is published. the primary seller's page for your date is the only number worth acting on.

  4. do ariana grande tickets sell out immediately?

    the first onsale rush is real, but on a residency routing inventory keeps reaching the market afterwards — production holds are released, and verified resale fills in. a queue on announcement day is not the last chance.

  5. is the middle of a residency cheaper?

    usually, yes. opening and closing nights attract the travelling audience and price accordingly, so a midweek show in the middle of a multi-night run is typically the cheapest way into the same production.

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