she left in 2023, in the same month several of his other clients did. what she has said since is more interesting than the split itself.
the short answer
she parted ways with scooter braun's management in august 2023, in the same period several of his other major clients did, and signed with brandon creed's good world management by december that year. braun retired from artist management altogether in june 2024. neither side has given a public reason for the split, and grande has never criticised him by name.
the sequence
- august 2023. reports that grande had left braun's management. she was one of several high-profile departures reported in the same stretch, alongside justin bieber, demi lovato and idina menzel, which is why it was written about as an exodus rather than as a client change.
- december 2023. she signed with good world management, run by brandon creed, who is who she is with now.
- june 2024. braun announced his retirement from artist management, remaining chief executive of hybe america.
one detail complicates the tidy version: reporting at the time indicated she retained a business relationship with braun and hybe even after the management deal ended. a split at this level of the industry is rarely a single clean line, and it was not one here.
why, as far as anybody actually knows
what can be said is the timing. braun had spent from 2013 managing her, through the whole of the run from my everything to positions — the fame, the manchester years, the two albums in six months, all of it. leaving in 2023 put the change squarely between eternal sunshine being written and being released.
what she has said since
in late 2025 she said something more revealing than any account of the split would have been: that her relationship with pop music had been broken in some way, and that the time away had healed it. she did not name braun and she did not attribute the break to any person. but the remark places the change inside a larger story about the four years she spent mostly on a film set and away from the machinery of releasing records — which is the same story petal is the output of.
that record is the first she has executive-produced herself, on her own imprint, and it is the first since the change of management. reading those three facts as one fact is tempting and probably a bit neat, but they are at least the same shape.
who manages her now
brandon creed's good world management, since december 2023. her records go out through republic, with babydoll music as her own imprint from the petal era. management is the thing that changed; the label relationship did not.
questions people ask
why did ariana grande leave scooter braun?
no public reason has been given by either side. she parted ways with his management in august 2023, in the same period several of his other clients did.
who is ariana grande's manager now?
brandon creed, of good world management, since december 2023.
is scooter braun still a manager?
no. he announced his retirement from artist management in june 2024 and remains chief executive of hybe america.
has ariana grande criticised scooter braun?
not by name. she has spoken about her relationship with pop music being broken and then healed by time away, without attributing that to any person.